The World Economic Forum has found evidence of negative links between national advertising and national wellbeing
Moreover, research professor Brené Brown has found that the one thing keeping us from love and belonging is the fear that we are not worthy of love and belonging. She found that those who fully experience joy and live wholeheartedly have the courage to accept their imperfection – recognising and believing that they are enough. We are all enough, but sadly, it’s harder to believe this when we’re bombarded by toxic messages suggesting we’re not. Through the ‘Selling Virtues’ project, I invite everyone to hold these cynical commercial intrusions to account and play a bigger part in their own happiness and wellbeing.
Let’s take up the challenge to ask the deepest and most sincere psychologists and philosophers, those who truly understand the deeper needs of human beings and pair them with the big and glossy and powerful and talented advertising agencies to create an advertising campaign for some of the stuff we really do need.